BUS320
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BUS320 PRIN MARKETING | 3 - Credit Hours
Business, Econ, & Public AdminSchool of Education & Professional Studies
Subject Code
BUS
Course Number
320
Department(s)
Academic Level (Course Level)
Undergraduate
Course Title
PRINCIPLES OF MARKETING
Course Description
Prerequisite: Sophomore status. A review of basic concepts, principles, and strategies used in the marketing of product offerings. Marketing involves understanding consumer needs and wants, deciding which target markets the organization can serve best, and developing a value proposition by which the organization can attract, keep, and grow targeted consumers. Offered every semester.
Credit Hours Min
3
Lecture Hours Min
3