BUS321

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BUS321 DIGITAL MARKETING & STRATEGY | 3 - Credit Hours

Business, Econ, & Public AdminSchool of Education & Professional Studies

Subject Code

BUS

Course Number

321

Department(s)

Business, Econ, & Public Admin

Academic Level (Course Level)

Undergraduate

Course Title

DIGITAL MARKETING AND STRATEGY

Course Description

Prerequisite: BUS 320. Explores core principles of developing a digital marketing campaign, required strategies for conversion, and industry tools. Gain essential knowledge of social media marketing, search engine optimization, content strategy, email marketing, and campaign key performance indicators, equipping them with the skills to excel in the dynamic digital landscape. Offered every semester.

Credit Hours Min

3

Lecture Hours Min

3