BUS330
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BUS330 MARKETING MANAGEMNT | 3 - Credit Hours
Business, Econ, & Public AdminSchool of Education & Professional Studies
Subject Code
BUS
Course Number
330
Department(s)
Academic Level (Course Level)
Undergraduate
Course Title
MARKETING MANAGEMENT
Course Description
Prerequisite: BUS 320, business major. Marketing-oriented thinking in today's competitive environment; analyzing needs, identifying opportunities, bringing valued offers to targeted customer groups; analyzing, planning, implementing, and controlling marketing strategies. Includes recent themes: customer relationship management, technology/Internet revolution, brand building, and global marketing from a marketing manager's perspective. Offered every semester.
Credit Hours Min
3
Lecture Hours Min
3