BUS403
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BUS403 CONSUMER BEHAVIOR | 3 - Credit Hours
Business, Econ, & Public AdminSchool of Education & Professional Studies
Subject Code
BUS
Course Number
403
Department(s)
Academic Level (Course Level)
Undergraduate
Course Title
CONSUMER BEHAVIOR
Course Description
Prerequisite: BUS 320, business major. Investigation of market offerings and their effect on consumers’ lives before, during, and after the point of purchase. Specifically, how these items influence how consumers feel, especially in the canon of social media and the digital age. Offered every semester.
Credit Hours Min
3
Lecture Hours Min
3