BUS404
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BUS404 MARKETING RESEARCH | 3 - Credit Hours
Business, Econ, & Public AdminSchool of Education & Professional Studies
Subject Code
BUS
Course Number
404
Department(s)
Academic Level (Course Level)
Undergraduate
Course Title
MARKETING RESEARCH
Course Description
Prerequisite: BUS 320, business major. Research methods and techniques used to collect data and provide information for solving marketing problems, design, sampling, data collection, analysis and interpretation, and report preparation. Orientation from the perspective of users of marketing research. Offered annually.
Course Types
Research/Field Study
Credit Hours Min
3
Lecture Hours Min
3