COM301

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COM301 PRINC PUBL REL/ADV | 3 - Credit Hours

CommunicationArts & Sciences

Subject Code

COM

Course Number

301

Department(s)

Communication

Academic Level (Course Level)

Undergraduate

Course Title

PRINCIPLES OF PUBLIC RELATIONS AND ADVERTISING

Course Description

Prerequisite: COM 210 and SPC 205. Principles of integrated strategic communication (public relations and advertising); based on model of formative research, strategy, tactics, evaluation, exploration of public relations and advertising via theoretical base, ethical principles, social responsibilities, functions, and professional aspects. Offered every spring.

Course Types

Service Learning

Credit Hours Min

3

Lecture Hours Min

2

Lab Hours Min

2