COM314

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COM314 ADV COPYWRITING | 3 - Credit Hours

CommunicationArts & Sciences

Subject Code

COM

Course Number

314

Department(s)

Communication

Academic Level (Course Level)

Undergraduate

Course Title

ADVERTISING COPYWRITING

Course Description

Prerequisite: COM 210, COM 301. Intensive practice in planning, writing and evaluating advertising messages; informative and persuasive writing for print, broadcast and online media; advertising creativity, ethics and persuasion theory. Offered annually.

Credit Hours

Credit Hours Min

Lecture Hours

Lecture Hours Min

Lab Hours