COM418
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COM418 CAMPAIGNS IN PR/ADV | 3 - Credit Hours
CommunicationArts & Sciences
Subject Code
COM
Course Number
418
Department(s)
Academic Level (Course Level)
Undergraduate
Course Title
CAMPAIGNS IN PUBLIC RELATIONS AND ADVERTISING
Course Description
Prerequisite: COM 401. Capstone professional experience in integrated strategic communication based on public relations and advertising; experience in developing campaigns for an actual client, with focus on formative research, strategy, tactics, evaluation, as well as client presentation. Offered every fall.
Credit Hours Min
3
Lecture Hours Min
2
Lab Hours Min
2